Online Furniture Store Case Study

Challenge: Enhancing online marketing campaign performance by reducing cost and increasing online visitors
Result: Increased Organic visitors by 78%, Reduced PPC cost by 10% and improved their Ad rankings by 25%

How did we do it?

Our client, an Online Furniture store, is one of the leading teak furniture manufacturers in San Francisco, Bay area and among the top furniture e-tailers in US. They manufacture, warehouse and sell variety of Teak Furniture from chairs, tables, dining sets, beach gears, patio/pool furniture etc. They have a unique collection of designs to suit an individual’s needs and tastes.
They started their online store in 1998 with only few pages and limited inventory and by 2005 the site grew to 170 pages and more than 200 products. Initially they only utilized PPC campaigns to drive visitors to their website and soon realized that the amount they were spending did not correspond to the traffic that was generated. They were spending too much!

With this challenge they came to Opson. Our experienced Search Engine Optimizing team utilized their skills to drive traffic to this client’s website using white hat SEO techniques and social media marketing. The website gained 13,000 more FREE visitors in less than a year. Then our Search Engine Marketing team worked on PPC campaigns and used cost effective measures to gain quality traffic to the site.

Google Adwords’s average ad rankings went up by 25%. Content was also revised and errors on the web pages were fixed.
Client was happy with the online marketing strategy that Opson developed and renewed their contract for the second year.

Client: A leading online furniture retailer

Another happy customer!!



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