Marketing Analytics

Marketing Analytics refer to the practice of measuring and analyzing the performance of the marketing efforts in order to measure its effectiveness and optimize Return on Investment (ROI). Effective Marketing Analytics enables the use of marketing budget in the most efficient manner by increasing the marketing spend on activities that provide maximum ROI.

At Opson, our team of experts conducts marketing analytics specifically tailored to our client’s needs. We provide analysis for all our marketing efforts which include providing marketing insights, analyzing drivers of demand, measuring online marketing effectiveness, behavioral analysis and so on. We help our clients connect marketing ROI with investment in strategies that help them win more customers.

Our Marketing Analytics services include:

  • Online marketing analysis
  • Campaign analysis
  • Behavioral analysis
  • Competitive analysis
  • Relationship marketing
  • Differential analysis
  • Statistical modeling
  • Datamining
  • Dashboards
  • Trending and measurement

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