Marketing Strategy

Every company has a vision of where it wants its products/services to be placed in the market place and how it wants its products/services to be perceived. However getting closer to this vision requires strategic planning and implementation.

At Opson, we understand the complexity of planning and implementation of marketing strategies. Our team of experts helps our clients build a marketing strategy in line with their vision. Our services include:

  • Helping clients define their Marketing Objectives
  • Conducting Marketing research Analytics: This covers Target Markets, Market Sizing Estimation, Market Segmentation, Positioning, Placement, Pricing.
  •   Market Research includes
    • Quantitative Marketing Research (surveys, including internet, telephone, snail mail, email, mix of online and interactive telephonic interviews)
    • Qualitative Marketing Research (conducting focus groups, imprinting sessions, and one-on-one in depth interviews)
  • Creating Marketing strategies
  • Marketing Analytics: This covers Competitive Analysis, Customer Data Analysis and Relationship Marketing, Differential Analysis, Statistical Modeling, Datamining, Dashboards, Measuring AD Campaign Effectiveness, Trending and Measurement


For more information on our Marketing Strategy services please contact us

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