Social Media Marketing
Social Media is digital content created, shared and/or organized by consumers to inform, entertain and connect with the goal of enhancing their social capital”
Social Media Marketing represents a huge marketing opportunity by connecting you directly to your consumers. It is a low cost promotional strategy to reach out to large number of visitors in order to:
- Create awareness for your products or services
- Generate demand
- Change perceptions
- Maintain public relations and increase consumer satisfaction by addressing concerns, if any.
- Build relationships and gain new customers
However, successful Social Media marketing requires meticulous planning and implementing right strategies to bring in positive results.
Our team of experts could help you leverage on Social Media and get results by following a five step process:
1. Identify needs: We liaise with you to know about
- What are your needs?
- What business goals do you want to achieve?
- What audience do you want to reach?
Based on the information, we design a Social Media strategy to achieve your objectives.
2. Research: Through our premeditated research process specific to your needs, we identify brand influencers, reach out to them and convert them into Brand Ambassadors.
3. Creating Social Media Strategy: Our experts design strategies in order to craft Social Media Architecture, assess opportunities, develop business case and create a Social Media Success Roadmap.
4. Applying Social Media Strategies: We help execute the following Social Media Marketing strategies to bring you optimal results:
- Social Media Education/ Policy creation
- Crisis Planning and Management
- Conversation Monitoring and Responding
- Integrate existing communications into Social Media
- Managing Social Identity and Presence
- Create and distribute viral content
- Blog Development
- Social Bookmarking
- Technology Operations and Management
- Community Management
- Spark Conversations
- Social Ads
5. Analytics: We use our proprietary software to analyze the following
- Brand Monitoring
- Reputation Monitoring
- Measuring Visibility
- Measuring Online Sentiment